Mariana Benitez (Team Leader)

Josep Villanueva (Team Leader)

Makeat Team

Team

Paradiso #19 Best World Bar packaging to present new menu ( Internship project Makeat)

Project

Year

2021

On the go packaging to present new menu of the #19 Best World Bar “Paradiso”. Demonstrating that Paradiso is at the forefront of cocktails and making the users live a Universe Experience since they receive the box.

Paradiso

Create 50 boxes to send to the 50 best bars in the world and present Paradiso's new universe of menus.

To surprise and demonstrate that Paradiso is at the forefront of cocktails by creating a new delivery experience.

The users who will receive this packaging are the bars that appear on the 50 best bars list.

Context

Universe of temptations

A surprising place, a magical and unique space where you can taste the cocktails of bar number 19 in the list of the 50 best bars in the world. All temptations are allowed.

Universe Menu

For the next cocktail menu, they have been inspired by the Universe. They have worked with surprising textures, innovative flavors, and aromas and they look delicious, out of this world! But the most important thing is that they continue with the same passion as always to offer the best products to their customers.

What is done?

A packaging with the new Paradiso universe menu to send to the 50 best bars in the world.

Why is it done?

For Paradiso to present its new universe menu worldwide in a different way.

Where it is made?

In Barcelona and will be sent to the best 50 bars in the world.

Who makes it?

The Makeat studio will create the concept and experience of the packaging where the new menu will be presented.

Technical constraints

Makeat has been faced with the constraint of having to send a package with 2 glass bottles filled with two cocktails to the whole world. This must be considered so that the safety of the inside of the packaging is taken care of and the experience when receiving the package is unforgettable.